Hearts Matchday Scenarios
Do not price the whole stadium. Price the inventory that is actually available to sell.
Fixture & Sellable Inventory Setup
Event Name
Match Setup
Venue
Tynecastle Park planning model. Capacity 19,852 before allocations.
Match type
Season Card allocation benchmark
Season Card holders, away allocation, partner seats, comps and restricted-view seats reduce the inventory that is available match-by-match.
The key commercial output is available match-by-match inventory, not total stadium capacity.
Demo assumptions only — validate against club inventory data before use.
Fixture Context optional
Available Match-by-Match Inventory
Total stadium capacity
19,852
Season Card holders / allocated
23,000
Restricted view / lower-yield
0
Available match-by-match inventory
5,995
Away allocation
Hospitality / premium / partner holds
Comps / operational holds
Season Card holders are handled separately. These holds cover away allocation, hospitality/premium or partner seats, comps and other non-sellable inventory.
Restricted view / lower-value seats % of available seats
%
% of available seats that are restricted view or lower-value.
Attendance
Available match-by-match inventory
10019,852
Tynecastle Park capacity is capped at 19,852 before allocations.
Inventory capped at Tynecastle Park capacity.
Stress scenario
Best scenario
Ticket Categories
Editable ticket categories
Sellable Inventory
—
Expected Sales
—
Blended Price
—
Total category inventory exceeds Tynecastle Park capacity after allocations. Reduce quantities or review unavailable seats.
Season Planning Snapshot
Category A fixtures
Avg attendance
Avg ticket price
£
Category B fixtures
Avg attendance
Avg ticket price
£
Category C / cup fixtures
Avg attendance
Avg ticket price for Category C / cup
£
Projected match-by-match ticket sales
—
Match-by-match ticket revenue
—
Average match-by-match sales per match
—
Average ticket price
—
Costs & Revenue
Enter your event costs and revenue streams to calculate profitability.
Costs
Venue / Site
£
Talent / Artists
£
Production
£
Marketing
£
Staffing
£
Other fixed
£
Hospitality & Other Matchday Revenue
Hospitality, sponsorship & other income
£
Season Card Allocation
Season Card price per holder/season
£
Season Card holders
Demo assumption only. Replace with confirmed club Season Card data during implementation.
Expected Season Card attendance affects occupancy
Expected attendance affects occupancy and inventory assumptions only — annual Season Card revenue is based on cards sold.
Home league matches in season
Season Cards are allocated across the home league season. Demo assumptions only — validate against club inventory data before use.
Additional Revenue Streams
Revenue Sources
Live Event Tracking
Tickets sold so far
Sales start date
Event start date
Event end date optional
Sell tickets during the event?
Target & Platform
Target profit margin
20%
0%60%
Commercial Review
Review available inventory, supporter-safe upside, hospitality contribution and realism warnings.
Supporter-Safe Blended Price
£—
Match-by-match pricing should be tested against available inventory after Season Card holders, away allocation, comps and restricted-view seats are accounted for.
Total Costs
—
Break-even Price
per public ticket
—
Break-even Tickets
public tickets needed
—
Yield Per Seat
—
Enter your event details and live sales data to see real-time event status.
Current Performance
Enter live event data to see performance metrics.
Recovery Targets
Enter live event data to see recovery targets.
Recommended Actions
Enter live event data to see recommended actions.
Verdict
—
Enter your event details to see a verdict.
Recommended Price
—
Break-even Price
—
Projected Profit
—
FINANCIAL SUMMARY
TAX COUNTRY
Revenue
+
—
Match-by-match Public Ticket Revenue
—
= Total Matchday Revenue
—
−
—
Event Costs
All fixed costs for this fixture
= Pre-Tax Profit
—
−
—
Corporate Tax (25% · United Kingdom)
Take-Home (Post-Tax)
—
—
Based on the current demo assumptions, allocated Season Card revenue and additional matchday revenue cover base fixture costs, so public ticket sales are modelled as upside rather than cost recovery.
Enter event details to see profit health.
We recommend targeting a healthy profit margin (typically 20%+) so unexpected costs don't wipe out your profit. Tax figures are estimates only — please consult a qualified accountant or tax adviser.
Sales Sensitivity
Enter live event data to see sensitivity analysis.
Revenue Bridge
How matchday revenue builds vs costs, based on projected final sales at current pace.
Total Costs
Season tickets (allocated)
Additional Streams
Stadium Tickets
Projected Profit
Attendance Scenarios
Best Case
Price
£
% Sold
%
—
—
Base Case
Price
£
% Sold
%
—
—
Stress Test
Price
£
% Sold
%
—
—
Enter the percentage of total capacity sold for each scenario. Ticket numbers and profit update automatically.
Price Simulator
Models projected match-by-match public sales from a public inventory of — tickets at the selected price.
Uses the same costs and guaranteed revenue (Season Cards, hospitality and sponsorship) as the Review section.
Based on the current demo assumptions, allocated Season Card revenue and additional matchday revenue cover base fixture costs, so public ticket sales are modelled as upside rather than cost recovery.
Drag the slider to test different pricing strategies.
Ticket Price
£—
£1
£200
Projected revenue
—
Projected profit
—
Sell-through to break even
—
Risk Status
—
Profit vs Public Sell-through
How profit changes as public ticket sales increase from 0% to full capacity.
Loss zone
Break-even
Profit zone
| % Sold | Public Tickets | Total Revenue | Profit |
|---|
Revenue Bridge
How matchday revenue is built and how it compares to total costs.
Total Costs
Season tickets (allocated)
Additional Streams
Stadium Tickets
Projected Profit
Tynecastle Park Pricing Studio
Section-level pricing workspace for Hearts matchday inventory. Edit stand prices, check the blended public price, and see the active scenario update through Review, Boardroom and Modelling.
Create or select a scenario first to use Pricing Studio.
Pricing Studio is linked to the active scenario. Section edits update the blended public price, public ticket revenue, total matchday revenue, projected profit and target gap.
Pricing Studio Summary
Projected Public Ticket Revenue
£0
0 / 0 seats
Projected Total Revenue
£0
tickets + Season Cards + other revenue
Projected Profit
£0
0% margin
Avg Ticket Price
£0
0% occupancy
Public Inventory
0
match-by-match seats
Occupancy
0%
0 total attendance
Break-even public price
£0
Required target price
£0
Target status
—
Target gap / surplus
—
Using suggested Tynecastle prices until a section price is edited.
How Pricing Studio updates the model
- Edit Tynecastle section prices or occupancy.
- The blended public price and public ticket revenue recalculate.
- Review, Boardroom, Modelling and saved scenario summaries use the same active scenario values.
Manual edits
None
Commercial read
On target
Blended price
Public revenue
Profit forecast
Review
Boardroom
Modelling
Main Stand (N-T)
Wheatfield Stand (A-G)
Roseburn Stand (H-M)
Gorgie Family Stand (V-Z)
Away allocation
Tynecastle Park — simplified demo view
🏟
Click any stand
on the map to
edit pricing
on the map to
edit pricing
| Stand | Block Capacity | Suggested (£) | Current / edited (£) | Occupancy | Revenue |
|---|---|---|---|---|---|
| Total Matchday | — | — | — | ||
Block capacity is shown for context. Revenue is calculated from projected match-by-match public inventory after Season Card allocation and other holds.
Benchmarking
A clearer commercial comparison of the current Hearts pricing scenario against selected Scottish Premiership planning benchmarks.
Benchmark data is illustrative until verified Hearts and Scottish Premiership club data is added. Use this section to test comparison behaviour and formulas, not as a sourced external benchmark pack.
Benchmark setup
Compare the current scenario against Hearts history, the Scottish Premiership average, or one selected club benchmark.
Comparison mode
Select Hearts benchmark season
Compare the current Hearts scenario against historic Tynecastle pricing assumptions.
Benchmark type
Match ticket revenue is based on the active scenario’s public ticket inventory, pricing, and expected attendance assumptions.
Benchmark summary
—
Benchmark results
Headline differences between the current model and the selected benchmark.
Average public ticket price
—
Projected public ticket revenue
—
Public tickets available
—
Expected attendance
—
Historic trend
Selected benchmark
Current model
Full comparison Open for detailed benchmark values. +
| Metric | Benchmark value | Active scenario | Difference |
|---|
Enter your event details and costs to generate a Boardroom view.
Modelling
Compare what-if pricing and attendance changes against the currently active Hearts scenario.
Active scenario
Select or save a scenario first to run modelling.
Ask a modelling question
Scenario Quick Actions
Pricing
Attendance
Existing Season Card attendance
Inventory Optimisation